Among the various successful sales techniques used daily, conversational hypnosis is definitely one of the most interesting. Exactly what is "conversational hypnosis"? And, how can it be used to significantly boost sales for your business?
Conversational hypnosis, otherwise known as covert hypnosis, is a communication style. You may already be using conversational hypnosis without even realizing it. While it comes naturally to some people, others intentionally learn and practice the style of communication to benefit a specific purpose. This is true of successful sales executives. Sales executives use covert hypnosis as a means of relating a clear message that engages their client and gains their cooperation and agreement.
Conversational hypnosis actually begins with the technique of starting a conversation that will cause the client to connect to you. This will be the starting point of building a relationship with the client. Once this is done, you can start adding in some meaningful words or body language that can help direct the client's actions.
Conversational hypnosis doesn't rely on words alone. Body language and movement play a part in the conversation as well. Perhaps the person you're speaking with has not noticed the beautiful vase of flowers on the table next to you. But if you glance over at the flowers, most likely the other person will notice, and will also look at the flowers. Without saying a word, you have caused them to notice the flowers. This use of subtle body language is very effective in influencing people to take a specific action, without ever actually asking them to do so.
Another approach, which is more verbal and direct, is to tell someone not to do something or think of something. As you may know, this automatically makes you do or think of what was spoken of. This approach is often referred to as reverse psychology. You may have heard parents talk about using reverse psychology to get their children to do what they want them to do, but reverse psychology is an important factor in conversational hypnosis. Reverse psychology can be effective because when a particular phrase is used, the mind has to process the phrase by using some point of reference.
Some salespersons prefer to use a straight-forward approach with some customers. They may say something such as "Think about how nice it would be to have clean, fresh, odor-free carpet." They plant the idea in the customer's mind that all the customer needs to do is purchase his carpet cleaner to get fresh, clean, odor-free carpet. All the customer can think about now is how nice that would be. The customer has been influenced by the salesperson's words and thinks favorably about the product.
Can you think of times when you've been susceptible to conversational hypnosis? Perhaps your son or daughter has unknowingly used conversational hypnosis techniques to persuade you to buy them a new video game, or new clothes. At other times you may have been susceptible to conversational hypnosis methods used by TV advertising, ads on the internet, or when speaking to telemarketers on the phone.
If you're looking for a way to boost your sales, conversational hypnosis should be a strong consideration. Many sales executives have already proven that it can significantly boost sales. In a nutshell, conversational hypnosis is the ability to cause people to look at things from your perspective, instead of from their previous point of view. The ability to do this, without it being too obvious to the customer, is a sure way to close more sales for you and your company.
